Career Profile

Technical Director with a programming background and solid understanding of a wide range of technologies and concepts. A strong team player and excellent communicator possessing over 14 years' experience across the entire development process including Specification, Design, Implementation, Testing, Deployment, Documentation and Maintenance. A strong personal interest in helping clients meet their goals within budget by focusing on the core components that will deliver the most value and then concentrating on delivering quality without over complicating the solution.


Technical Director

2019 - Present
Orchard Marketing, Sydney

AdNews Digital Agency of the year Orchard is a digital agency servicing consumer and health clients across a range of technologies and platforms. Responsible for overseeing projects through from initial pitch stage, to design and into development for clients such as Hyundai, BT/Westpac, Boehringher Inglhiem, Roche, Ikea, Electrolux. Equally at home whether it’s presenting in the boardroom to the C-Suite, crafting requirements documents with business experts or writing code with the development team. Overseen and led the growth from a purely .NET agency into two new streams of development covering Java (Adobe AEM) and PHP (Drupal, Laravel) as well as driving the Marketing Automation side of the business (Adobe Campaign, Marketo).

Solution Architect

2015 - 2019
Orchard Marketing, Sydney

Providing solutions and technical guidance for clients such as Hyundai, BT/Westpac, Boehringher Inglhiem, Roche, Ikea, Electrolux. Working across three programming languages (.NET/PHP/Java) and numerous platforms in the martech stack including CRM and Marketing Automation.

Solution Architect

2014 - 2015
SSW, Sydney

SSW is an agile software consultancy specialising in everything .NET, from bespoke MVC applications to Web API backed micro services. Responsible for leading Scrum teams on time and material projects for clients such as Vulcan Steel (Web API, ADFS 2.0 SSO, Angular JS), Toll Linehaul (MVC, Bootstrap) and Carnival Cruises (MVC, JQuery, Selenium) where delivering working software on a bi-weekly basis was integral to the company culture. Involved in numerous training and community events ranging from running a 9 week intensive bootcamp for developers to lecturing on .NET MVC and SharePoint at the University of Technology Sydney.

Senior Software Architect

2012 - 2014
SSW, Sydney

Promoted from senior developer due to the ability to bridge the gap between the development team and the business. Working in a consultant role across all .NET technology including Web Forms and MVC, MSSQL SSIS / SSRS, SharePoint 2010 / 2013, Dynamics CRM for clients such as McDonalds ANZ, Synchro, Sydney Airports and The National Australia Day Council.


Hyundai Motor Corporation Australia - Consumer facing brand site for Australia’s second biggest car supplier serving 60k unique visitors per week.
Toll - Fleet Management System for optimising fleet travel to reduce costs, meet government compliance, and manage Toll’s trucks and drivers.
Vulcan Steel - Conversion of WinForms ERP monolith into a service oriented architecture
McDonalds Asia Pacific - Line of business application to track shipments and report on meat sales to the US, Asia and domestically.

Skills & Proficiency

Requirements Gathering

Pitching & Presenting




Java/Adobe AEM