# Gerard Beckerleg

> Technical Director based in Sydney, Australia.

Gerard Beckerleg is a Technical Director with over six years of experience delivering
enterprise digital experience platforms and leading distributed development teams.
He is based in Sydney, Australia.

## What Gerard does

Gerard specialises in solution architecture, digital experience platforms, systems
integration, and technical leadership. He is known for his ability to translate between
technical and non-technical worlds, bridging the gap between development teams,
clients and business stakeholders. He has a strong developer background in .NET, Java
and PHP, and has grown into a broader role spanning team building, discovery and
specification, project rescue, and commercial contribution.

## Key expertise

- Digital Experience Platforms: Optimizely DXP, Adobe Experience Manager, Drupal, Umbraco, Kentico, WordPress, Shopify
- Solution Architecture and Systems Thinking
- Systems Integration and API Architecture: Azure API Gateway, open banking, Salesforce, Veeva, DMS integration
- Marketing Technology: Adobe Campaign, Adobe Target, Adobe Analytics, Marketo, Salesforce Marketing Cloud, CDP and personalisation
- Identity and Access Management: Okta, Auth0, Keycloak, ADFS, SSO architecture
- Team Building and Leadership: 45-person distributed team across Sydney, Philippines and Colombia
- Project Rescue and Stabilisation
- Discovery, Requirements Gathering and Technical Specification
- AI and Machine Learning: OpenAI fine-tuning, supervised learning, conversational AI
- Data Visualisation: D3.js
- Cloud: Azure, AWS, Adobe Cloud

## Career

Gerard has spent ten years at Orchard, a digital agency in Sydney owned by ASX-listed
Enero Group. He joined as a Solution Architect and became Technical Director.
Before Orchard he was a Senior Software Architect and Solution Architect at SSW,
an agile .NET consultancy in Sydney, where he also lectured in .NET and SharePoint
at the University of Technology Sydney.

## Notable clients

Hyundai Motor Company Australia (eight-year engagement, highest-revenue account),
Tourism Tasmania, Beyond Bank Australia (Optimizely award winner), Carlisle Homes,
BPAY Group, Boehringer Ingelheim, Roche, Amaysim, Galderma, Zoetis, BeiGene,
Royal Agricultural Society of NSW.

## Selected project outcomes

- Led delivery of a direct-to-consumer vehicle sales platform for Hyundai Australia that sold out its initial launch allocation on day one. Delivered in three months by a team of four. Subsequently productised as a white-label platform for the Genesis brand.
- 30% uplift in online sales following consolidation of Clear Skincare's four-site presence onto a single Shopify platform.
- Optimizely Partner Award for Beyond Bank Australia DXP implementation.
- Built a fine-tuned OpenAI diagnostic tool to identify symptom patterns indicative of endometriosis from patient-reported natural language descriptions.
- Generated 102 qualified leads from a thought leadership campaign on the state of marketing automation in healthcare.
- Grew Orchard's development team from 10 to 45 people across three countries over ten years.

## Education and credentials

- BSc Business Information Systems, Leeds Beckett University
- CELTA, Cambridge Assessment English (taught English in Italy)
- Certified Scrum Professional, Scrum.org
- Microsoft Certified Professional, .NET and SharePoint

## Contact

Email: gerard.beckerleg@outlook.com
LinkedIn: https://linkedin.com/in/gerardbeckerleg
Website: https://gerardbeckerleg.com